Interior of a gym with people using various workout equipment, including rowing machines, stationary bikes, and weightlifting stations, with walls decorated with large muscle and weightlifting graphics.
Logo of Wisconsin Fitness Company with black text on a white background and a light green line underneath.

Cross Train • HYROX• Strength & Physique • Circuit

Black and white logo featuring the words 'HYROX TRAINING CLUB' with stylized letters.

A Fitness Experience Built for Real People, Real Goals, and Real Results

People exercising outside Wisconsin Fitness Co gym, lifting kettlebells and doing stretches.

Our Class Experience

At Wisconsin Fitness Company, every class is a high-energy mix of expert coaching, creative programming, and a community that cheers you on. From Cross Train to Circuit, Strength, and HYROX, no two days are the same - and every workout is built for all levels. Walk in ready, walk out stronger.

A group of women sitting on green gym turf, laughing and talking during a workout session at a fitness gym.

Our Community

The heart of Wisconsin Fitness Company isn’t the equipment - it’s the people. We’re a tight-knit crew of friendly faces, high-fives, and loud cheers, where everyone knows your name and celebrates your wins. Whether you’re chasing a new PR, showing up for your first class, or just here for the good vibes, you’ll always have someone in your corner.

Three women in a gym watching a trainer explain exercises on a large wall-mounted screen, with dumbbells on racks and black weight plates stacked nearby.

Our Coaches

Our coaches bring years of experience, a wealth of knowledge, and a passion for helping every athlete succeed. They’re masters at meeting you where you are - whether you’re a seasoned competitor, brand new to the gym, or anywhere in between. From dialing in technique to keeping you safe and confident, they make sure every class starts with clear guidance and ends with you feeling stronger, fitter, and ready for more.

What sets us apart

At Wisconsin Fitness Company, we’re not your average gym. We're a community-driven fitness facility in Oconomowoc, WI offering a wide variety of expertly coached classes designed to help you move better, feel stronger, and live healthier—no matter your starting point.

From high-intensity Cross Training and endurance-focused HYROX workouts to smart strength with Strength & Physique and high-energy Circuit sessions using unconventional equipment—you’ll never get bored, and your body will never stop adapting.

We believe fitness should be challenging but never intimidating, which is why every class is scalable, inclusive, and designed with intention. Our experienced coaches meet you where you're at and help you progress with purpose.

Whether you're chasing performance, looking to tone up, or just want to have fun and break a sweat, WFCo has a class—and a community—for you.

Follow us on social. We’re really fun!

Man in a black Rogue hoodie and gray sweatpants at the gym, giving two thumbs up.
A testimonial with five yellow stars at the top, expressing love for a gym experience, thanking coaches Katie and Rusty, and emphasizing key points of fitness training, with a signature from Hadley S. and a circular Wisconsin Fitness Co. logo with a kettlebell.
Logo for Wisconsin Fitness Co. featuring a kettlebell and text around it.

Let’s Connect!

Got questions or ready to kickstart your fitness journey? Contact us now! Whether you're interested in personalized coaching, small group fitness classes, or want to experience a free trial week, we're here to help you crush your goals.