More Than a Gym.

The WFCo Story of Strength, Success, and Growth.

Welcome to Wisconsin Fitness Company in Oconomowoc, your new home for small-group fitness, expert coaching, and a vibe that makes every workout feel like a blast!

At Wisconsin Fitness Company, we offer a high-quality, well-rounded fitness experience. Our small cross-training classes blend cardio, strength, and endurance to challenge you in the best way possible. We keep our class sizes small on purpose, so our coaches can give you the attention you deserve. Unlike those massive gyms where you're just another face in the crowd, here you'll never have to guess if you're doing it right. We’re right there with you, helping you perfect your form, sharpen your technique, and actually see progress—all while enjoying the energy, laughs, and support that only group fitness can bring!

Our expert coaches, led by owner Rusty (aka Gym Daddy), bring over 10 years of experience to every session and are passionate about helping you succeed and feel your best. Whether you’re working with Rusty or any of our skilled coaches, our mission is the same—support and guide you in reaching your fitness goals, no matter where you’re starting from.

Join us at Wisconsin Fitness Company and experience what it feels like to push yourself, feel great, and celebrate your progress. We can’t wait to see you in the gym!